Not all push notifications serve the same purpose. Mixing editorial and transactional use often leads to a poor user experience.
Editorial notifications
These inform users: new article, video, important update.
Transactional notifications
These relate to specific user actions: order confirmed, message received, status change 📦
Why they shouldn’t be mixed
Too many editorial notifications can annoy users.
Missing a transactional one can create frustration.
Adapting strategy to the project
An editorial site and an online shop require different notification strategies.
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